Data that changes the rules
of the game

With the IPH Analytical Platform, you will easily identify stores with the greatest potential, evaluate the effectiveness of promotions and adjust your distribution strategy. Analyzing data from 11,000 stores will allow you to react quickly to market changes, and combining wholesale and retail data will provide a complete picture of the value chain. Ready-to-use reports will identify key insights, and access to raw data will enable integration with your own analytical models.

Effective analysis in the tool or on-site

Each manufacturer has its own strategy and analytical needs. Therefore, the IPH Analytical Platform enables:

Accurate identification of key stores

filtering results by SKU, region, store potential or sales channel allows you to accurately plan activities and increase distribution efficiency.

Easily access data in a convenient form

interactive visualizations make it easy for you to quickly draw conclusions, and exports for analysis allow you to process data more deeply.

Better category management

prepared based on best practices, categorization provides you with a consistent view of the market and helps you optimize your product portfolio.

Customized analytics

you will benefit from reports tailored to your specific business and gain the ability to implement your own categorization. And all of this in collaboration with the IPH team to provide you with precise and useful insights.

Make more accurate decisions

you will go down with analysis even to the level of a single store, which will allow you to react to changes accurately and increase the efficiency of operations.

Reliable conclusions backed by expert support

Collaboration with analysts will help you better interpret data and implement strategies that will have a real impact on your sales performance.

Strategic partnership between IPH and Deloitte

Partnering with Deloitte is a conscious choice – we join forces with the best to set the direction of development of the data market in Polish retail.

IPH and Deloitte share a common vision: data should not only describe reality, but also actively support commercial, marketing and strategic decisions. Collaboration covers the entire process of data commercialization – from offer design, sales strategy, to the development of advanced analytical products.

Thanks to the combination of:

IPH’s expertise in data, analytics and understanding of the market
Deloitte’s tools and experience in scaling sales models and business transformation
we create products that redefine the way FMCG manufacturers put data into practice. Partnering with Deloitte is not only a strong growth lever for IPH, but also confirms our position as an ambitious data market leader in the FMCG sector.

How does our analysis help?

Strengthening positions in key stores:

you will determine where to focus efforts to increase market share.

Effective control of pricing policy:

price monitoring helps adjust pricing strategy and increase competitiveness.

Better scheduling of sales representatives’ visits:

detailed data analysis allows you to accurately determine priority stores and optimize sales team activities.

Choose a package in line with your strategy

For maximum analysis efficiency, four levels of data detail are available, allowing you to customize the scope of analysis to meet your individual needs and business strategies:

INSIGHT ADVANCED

KEY SALES AND MARKET DATA
  • Analysis of sales and category shares
  • Analysis of price dynamics and price index
  • Tracking distribution changes
  • Evaluation of promotional effectiveness
  • Geography: voivodeship
  • Refreshing: Monthly (sales, distribution), weekly (promotion)
  • Category: H3

INSIGHT PRO

IN-DEPTH ANALYSIS OF PRICES AND MARKET DYNAMICS
  • Data from the Advanced package
  • Tracking the impact of promotions on total sales
  • Tracking price dispersion
  • Benchmarking sales per store
  • Geography: Poviat
  • Refreshing: Monthly (sales, distribution), weekly (promotion)
  • Category: H4

INSIGHT PRO+

ADVANCED ANALYSIS OF SALES STRATEGIES
  • Data from the Pro Package
  • Co-purchase analysis
  • Execution of promotions in stores
  • Comparison of EC wholesale sales with retail sales
  • Geography: Poviat
  • Refreshing: Weekly
  • Category: H5

INSIGHT ELITE

MAXIMUM GRANULARITY AND PERSONALIZATION
  • Data from the Pro+ package
  • Identification of stores with high category potential
  • Descending to the store level
  • Access to raw retail data
  • Personalized custom reports
  • Ability to implement your own categorization
  • Geography: store
  • Refreshing: Daily
  • Category: Maximum allowable descent
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